Meet Your HPR Digital Marketing Team

John Hope-Johnstone, CIM

Managing Director
(All page photos courtesy of David Bassett)

John Hope-Johnstone has over 30 years of marketing experience as Director of Marketing and Vice President of Marketing for three major international hotel companies. He is Managing Director for HPR Digital Marketing LLC. John is a “Certified Internet Marketer” by the Internet Marketing Association. He has received his “Inbound Marketing Certification” from the Hubspot Academy. He is Certified by Google for marketing their online media. He is presently continuing his advanced certification programs in Internet Marketing at the University of California Irvine. He has authored three marketing books including Secrets for Successful Social Media Marketing and How to Market Tourism in The 21st Century. John is a member of the World Future Society.


“We value John’s and HPR’s high level of service, which has been responsive and flexible to our needs. We also appreciate John’s commitment to the Oregon Tourism industry.”
~Travel Oregon, State Tourism Office

“Tourism Intelligence Group is a premier data management company. We retained HPR Digital Marketing to complete an Internet Marketing Analysis for our company and from that analysis, we have created a Digital Strategy. It’s been invaluable to our marketing.”
~R.A. Burrell, CEO TIG

Bill Baker

Branding & Strategy

Bill Baker is the Branding expert for HPR Digital. He is internationally respected as a branding expert, an author, speaker and for his innovative work in branding organizations, nations and cities. He has more than 30 years of branding experience. His company, Total Destination Marketing (TDM), is HPR’s Portland-based team of associate specialists for branding. They have contributed to the branding, tourism planning and marketing of hundreds of organizations and are considered world leaders in their field.


“Durham is an incredibly complex place to brand. Bill Baker and TDM were the perfect fit. They were patient and listened. They fearlessly, but patiently, told us what we didn’t want to hear. They were flexible and willing to submit to hours of workshops and interviews, and to verification by scientific polling. They were able to listen and distill the essence of the community from the perspective of external customers and hundreds of people who are fiercely proud of Durham. They were excellent in managing challenging tasks.”
~Shelly Green, President, Durham Convention & Visitors Bureau, SC

Brandon Parmley

Web Design

HPR has worked with Brandon Parmley and  Tillamook Design on many successful web design projects. Tillamook Design prides themselves on the quality of all of their web design projects, from entry level to large corporate sites. Utilizing HPR as the project manager and our Internet Marketing Analysis to guide the deliverables, Tillamook Design will take you from start to finish through the complex undertaking of launching a successful, professional web design project.


“I have worked with Brandon over a couple of years now; he has always provided a great website product. He isn’t afraid to take on or create new website concepts and is great at enhancing what you think you need, into what you really do need.”
~Justin Aufdermauer, Executive Director , Tillamook Area Chamber of Commerce

Scott Fish

SEO Specialist

Scott Fish has worked with clients from all over the world for over 14 years, managing their Search Engine Optimization strategies. He is HPR’s SEO specialist.

He works with marketing organizations like Durango Colorado and the New England Inns & Resorts Association, and with large hotel management groups such as VailResorts. He is a recognized Search Engine Marketing specialist. His mission is to bring high-level strategic thinking to organizations that have a drive for understanding and acting on data in an efficient and educational way.


“Scott impressed us from the start with his efficient, professional manner and his accessibility and expert advice throughout our campaigns, from start to finish. Scott has been very responsive to our needs, working closely with us to ensure we have highly targeted campaigns that maximize our budget and generate great traffic for our travel website. His ongoing support and guidance has been exceptional. I feel like Scott is part of the team, and that makes all the difference. I’d highly recommend Scott and 32° digital!”
~Kristen Hughes, Vice President of Marketing, Cape Cod Chamber of Commerce

Jeff Silverman


HPR Digital works with Jeff Silverman simply because he is one of the best videographers in the Northwest. Jeff and team have over 25 years of video and marketing experience with a focus on authentic cinematic storytelling in the digital age.

Silverman Studios use a variety of advanced video production techniques including aerial photography, time-lapse, animation, multi camera interviews and GoPro action applications.

Some past clients include: State of Oregon, City of Corvallis, Zillow Real Estate, Visit Corvallis, Albany Visitors Association, Oregon Freeze Dry and more. They work with HPR Digital to design a true product experience for the clients that can be used on multiple channels.


“I’ve worked with Silverman Studios for multiple video projects and each time, I had a vision for what I wanted to create. They absolutely brought my vision to life both times. Jeff and team know how to enable creativity no matter what the medium. Jeff has a kind soul, a friendly demeanor, and an absolutely amazing team. I look forward to working with all of them again.” 
~Ryan Nelsen CEO, Gradetree Sofware

David Bassett

Award Winning Photographer

David Bassett is a commercial photographer based in Oregon’s beautiful Willamette Valley. Over the years he has collaborated with business owners, art directors, designers and creative directors producing a varied body of work that has been honored by the American Advertising Federation and AIGA, the professional association for design. His skills range from planning and producing complex photo shoots to creating stunning visual images in the studio for brochures, product packaging, corporate reports and stock libraries.


“David’s experience and professionalism set him apart from other commercial photographers – his work speaks for itself. Working with David is like having your own personal Art Director. He invested time researching our market, learning the essentials of our brand message, scouting locations, assembling a professional team and orchestrating a photo shoot that delivered exceptionally beautiful and targeted messaging. We worked with David on both product shots and lifestyle images. He is a perfectionist and the product shots were styled flawlessly. The photos exceeded our expectations and have wowed our customers and advertisers alike.”
~Trish Salcidos, Soft Star Shoes


Edi Campos

Digital Analyst Intern

Edi Campos is a recent Oregon State Univeristy graduate, where he majored in Digital Communications with a focus in media and society. He specializes in applying theoretical and practical understandings of inevitable changes that will continue to evolve in the digital era. Edi also has a strong background in media operations and has worked closely with Oregon State Athletics, PAC-12 Networks and Corvallis Knights.

With HPR, Edi creates the Monthly Analytics Reports for clients and also develops the HPR manuals, so that other staff may easily learn our corporate ways.


Jen Kretsky Stills
Chief Graphic Designer

Jen has worked as Lead Designer for Lucine Biotechnologies (Las Vegas), Graphic Designer for Damajon (Bend) and Graphic Designer for Brass Media. She loves to make sensible designs that are organic and understandable by a vast majority of cultures. In her career, she hopes to make complex concepts easy to understand and relatable through graphic design. She would like, in her her time, to help others and make a difference with her designs for as many people as she can!

Jen has designed for print media and for advertising, informational and public entities, web design and user-interface design, social media and marketing campaigns. She has worked on various projects with HPR for over four years.

Christee Sinclair, CPB
Financial Officer

Christee Sinclair is CFO for HPR Digital. She is a Certified Public Bookkeeper and holds a Bachelor of Science in Business Admin from Oregon State University. Prior to opening her own company called The Books, Christee spent 15 years working for software companies. With HPR, she makes sure that we keep within clients’ marketing budgets.


“Christee has been a life saver!  I had moved across country and my books were a mess from transferring accounts, etc.  She plowed through it all, organized it, set up new systems that work even better, and is keeping me on track with excellent bookkeeping practices.  Thanks, Christee!”
~Kristen Jocums, JD, Peaceful Family Solutions, LLC

“Our company hired Christee and The Books! in 2012 on the recommendation of our CPA. We have been more than satisfied with the work that she continues to do for us! Christee is consistently accurate, timely, efficient and overall a pleasure to work with. We operate from a home office and she is someone that we trust and enjoy having in our home.”
~Jennie Peyton, Personalized Independence, Inc.